Cable channel agreements are negotiated year-in and year-out. Many times, when the negotiations reach an impasse, they take their issues to the viewers to let them know about the situation. One channel that seems to be getting into a few games of hardball is The Weather Channel. If you are a Verizon Fios customer, you probably noticed that channel missing from your line-up on Tuesday morning.
On Tuesday morning, Verizon sent an email to all its FiOS customers that their agreement to carry said channel has expired and they are not in the market of bringing it back. “In today’s environment, customers are increasingly accessing weather information not only from their TV but from a variety of online sources and apps,” the company said in its statement.
That may be true – to them. However, being a DirecTV customer, we lost The Weather Channel channel for a short time and it was replaced by another weather channel. It must be said that watching metrological events happening is not the same if you are not watching that particular channel. Plus, the scope of it is not experienced on the app.
“We negotiate hundreds of these agreements each year and, while we are able to reach mutually agreeable terms with the majority of our programming partners prior to any service disruptions, sometimes broadcasters and cable networks demand unacceptable price increases,” reads the Verizon website on broadcaster negotiations.
This is the point in the matter. It seems that The Weather Channel must have been asking for more money than the provider was willing to pay. DirecTV removed them from their line-up but it was eventually brought back and now we have two weather-centric channels and who needs that? Also, who can replace Jim Cantore?