Microsoft has dropped a bombshell today that are going to leave a lot of people scratching their heads in disbelieve. It was recently announced that Windows 10 would be a free upgrade for those that already own Windows 8. That was great news for those that are looking forward to a new design that calls back to a more Windows 7 look (start menu.) Then shortly after that it was said they would also offer the free upgrade to Windows 7 users as well. This was even better news for customers and the company as it modernizes older systems at no cost.
Well Microsoft wasn’t done it seems; the free upgrade will be offered to those running pirated versions of Windows as well. “We are upgrading all qualified PCs, genuine and non-genuine, to Windows 10,” said Terry Myerson to Reuters.
Yes you read that correct. No I’m not trying to trick you. Yes Microsoft won the internet.
This is a big departure from Microsoft’s previous stance on piracy which, although never very effective, would limit functionality for detected pirated copies of Windows and bombard users with popup messages urging them to purchase a license.
A major reason for this change in thinking has nothing to do with anyone reading this article however. Microsoft says hundreds of millions of users in China are running pirated version of Windows and they would like to “re-engage” those users. While China is a big goal for this free upgrade its been confirmed its going to be offered globally.
“Anyone with a qualified device can upgrade to Windows 10, including those with pirated copies of Windows. We believe customers over time will realize the value of properly licensing Windows and we will make it easy for them to move to legitimate copies,” a Microsoft spokesperson emailed Mashable.
This is a great thing for Windows users across the world and an even better thing for Microsoft. Microsoft has been trying to unify its OS experience and its hard to do that when people are using different versions. By offering Windows 10 for free it not only gets more people using their current product but also strengthens customer/company relations. Seriously though, Microsoft is looking better and better every day lately.