Google has tried so many things before but gaming was never one of them. They tried their own social network and social hubs, all of which did not amount to much. However, that does not Google from trying something else. Through their YouTube division, they are going to try and make gaming their primary hub to rival Twitch. Gamers, I present to you, YouTube Gaming.
“YouTube Gaming is built to be all about your favorite games and gamers, with more videos than anywhere else,” YouTube Gaming product manager Alan Joyce said in an announcement. “From ‘Asteroids’ to ‘Zelda,’ more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. You’ll also find channels from a wide array of game publishers and YouTube creators.”
“This summer, we’ll launch YouTube Gaming, a brand new app and website to keep you connected to the games, players, and culture that matter to you, with videos, live streams, and the biggest community of gamers on the web—all in one place.”
The YouTube Gaming app and website will allow users to subscribe to channels and are notified instantly when livestreams start. The service will recommend content for you based on your subscribed channels like many other service like Netflix, Hulu and YouTube. However, they claim that game livestreams will be “front and center” in the apps.
“And when you want something specific, you can search with confidence, knowing that typing ‘call’ will show you Call of Duty and not ‘Call Me Maybe,'” Joyce said. “On top of existing features like high frame rate streaming at 60fps, DVR, and automatically converting your stream into a YouTube video, we’re redesigning our system so that you no longer need to schedule a live event ahead of time. We’re also creating single link you can share for all your streams.”
YouTube gaming will be available this summer in the United States and the U.K.
How the service does will rely on how well the service launches. Many of Google’s other attempts at making a name for themselves were hampered by the either rocky or non-supported rollout. Google+ suffered greatly from all the things they did not provide to combat Facebook. It will be interesting to see what Google will not provide when the service launches as opposed to Twitch.