Microsoft is constantly rebranding itself. As they did with Windows 8, they are doing the same thing with Windows 10. Microsoft created all their audio and video apps to surround the release of Xbox but with the shifting toward Windows 10, which works with the Xbox One, they seem to central it around Windows instead. A good move on their part. What does this mean? It means that Xbox Music and Xbox Video are going buh-bye.
Microsoft announced on Monday in a blog post that Xbox Music will now be called Groove. “Groove describes what people feel and do with music,” Microsoft claims. It is largely the same as Xbox Music but they are planning to update it regularly. It will be released alongside Windows 10 later this month and will work in both light and dark themes.
The Verge is reporting that the service will work alongside Microsoft’s OneDrive where you can store your MP3s and it will allow you to access the music for free from Windows devices, Xbox consoles, and Android or iPhone handsets. As with Xbox Music, there is a subscription service available for $9.99 a month or $99 for the whole year that will allow you to download and stream music from the Windows Store.
Xbox Video will now be called simply Movies & TV. You will be able to download TV and movies or import your personal collection. You can rent and buy movies and/or TV shows. Now, they will all be available to Window 10 devices and Xbox consoles but there is not an option for mobile devices. That could be a DRM issue but we will have to wait and see if they offer that later.
Microsoft says “Windows Insiders who are a part of the Fast ring and upgrade to the next PC build will see these updates,” which suggests that a new build will be made available to testers ahead of the Windows 10 release on July 29th.