It’s always been interesting to me that McDonalds only served breakfast in the morning. I know that statement sounds like a no brainer however all of their competition serve their entire menu all day long. It seems the fast food giant will be making a much requested change.
Starting on Oct. 6th breakfast items such as the Egg McMuffin and hash browns will be available all day long. The decision was officially approved by the company last Tuesday to offer breakfast items 24/7 in over 14,000 U.S. locations. The company has been testing an all-day menu in select locations since last spring and have noticed what people have been asking them to do for years was actually true.
McDonalds needs to do something based on recent dip in sales. The company states 25 percent of their U.S. sales come from breakfast items alone and extending the time these items are available will increase sales.
“McDonald’s restaurants are built to produce lunch and dinner items using the same equipment that makes breakfast but not at the same time, so operators needed to add or change equipment and processes.
“Operators needed separate grills to ensure that raw eggs don’t come into contact with burgers. The task force identified a small model for eggs that sits on rolling carts, which carry utensils used just for eggs and can be moved for the best fit in each McDonald’s kitchen.
“Operators also needed new toasters, because existing units can only be adjusted to warm either hamburger buns or muffins, which toast at different temperatures. Now, most restaurants are being outfitted with two toasters connected together that can toast both buns and muffins at the same time.
“Altogether, the investment can range from $500 to $5,000 per restaurant, depending on what equipment franchisees already have, a McDonald’s spokeswoman said. Many franchisees have already installed the new equipment.”
All you McDonald’s fans out there should be pretty excited about this.