While catching a bit of the Colt and Patriots game on Sunday night before I was about to record this week’s podcast, I came across a new commercial for the PlayStation 4 that was featuring the upcoming Star Wars Battlefront game. If you saw that 30 second spot it made you feel nostalgic for the game and your childhood.
However, the full commercial has everything you could want. Showing the childhood friends that would play Star Wars and then dropping into a real X-Wing to take on the Empire in the game. This was smart for Lucasfilm to use this tone for the commercial. The nostalgia factor plays heavily into why you would get this game.
It is fair to say that Star Wars was the first movie I have a memory of ever seeing. Playing with the action figures and trying to recreate the world around. So it most definitely got me in the heart strings. I have to applaud Sony and Lucasfilms for this commercial because it is definitely the customer they are aiming for.