Activision made a big move recently purchasing Candy Crush developer King for a staggering $5.9 billion. The acquisition is currently waiting on approval in Ireland but Activision expects everything to be official by spring of 2016.
This may be confusing at first to thing the a publisher like Activision would have this much interest in a candy puzzle game. However Candy Crush is a serious earner pulling in $1.33 billion in revenue in 2014. King as a whole has grossed $529 million in the second quarter of 2015 with games like Bubble Witch, Farm Heroes and others. Not to mention Kings extensive group of casual gamers ready to buy the next game.
In a recent press release Activision explains how the acquisition of King will put the company in a great position to offer content on all fronts:
“Activision Blizzard believes that the addition of King’s highly-complementary business will position Activision Blizzard as a global leader in interactive entertainment across mobile, console and PC platforms, and positions the company for future growth. The combined company will have a world-class interactive entertainment portfolio of top-performing franchises, including two of the top five highest-grossing mobile games in the U.S. (Candy Crush Saga®, Candy Crush Soda Saga™), the world’s most successful console game franchise (Call of Duty®), and the world’s most successful personal computing franchise (World of Warcraft®), as well as such well known franchises as Blizzard Entertainment’s Hearthstone®: Heroes of Warcraft™, StarCraft®, and Diablo® and Activision Publishing’s Guitar Hero®, Skylanders® and Destiny, along with over 1,000 game titles in its library.”
Activision’s CEO Bobby Kotick added this in the same press release:
“The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.”
Long story short here is Activision is ready to make some serious money off of this sale.